If you search real estate books on Amazon there are nearly 70,000 results, with more being published each day. Some of which are probably great resources. Others, however, are either vanity projects or written to sell you coaching services.
To help navigate this barrage of real estate books, here’s a list of must-reads for brand new agents. Veterans could benefit from reading them as well.
Additionally, most of these books are also available on Audible. So, if you don’t have time to sit down and read, you can listen in the car, at the gym, or while lying on the beach sipping a margarita.
Your First Year in Real Estate: Making the Transition from Total Novice to Successful Professional by Dirk Zeller
The Real Estate Agent Redefined by Jim Jaeckel
Guide to goal setting, business planning and managing day-to-day real estate functions.
The Millionaire Real Estate Agent: It’s Not About the Money…It’s About Being the Best You Can Be! by Gary Keller, Dave Jenks and Jay Papasan
This is perhaps the benchmark that all other real estate books are measured against. Consequently, after 13 years, the principals still hold true though some of the numbers may need to be tweaked for current conditions.
The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media by Seth Price and Barry Feldman
The Road to Recognition contains actionable and real advice to get you thinking and taking action to create memorable, intentional branding and marketing. In addition, this book easy to read and a valuable reference guide for you to go back to again and again.
Outrageous Authenticity: You Are Your Best Sales Weapon by Leigh Brown
What I appreciate about Leigh Brown the most, is that she just tells it how it is. Avoid becoming a cheesy sleaze ball, and learn to present yourself in a professional manner online. Outrageous Authenticity is a straight-forward, easy and entertaining read. I definitely recommend the Audible version, which Brown narrated herself.
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
Seth Godin is a master marketer, this book will show you how to set yourself apart from your competition by focusing on what makes you unique.
Ninja Selling: Subtle Skills. Big Results. by Larry Kendall
Real estate is a relationship business. Therefore, the ninja selling system focuses on developing those relationships and finding solutions for your clients.
#AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness by Gary Vaynerchuk
Gary Vaynerchuk has grown his audience substantially from his days at Wine Library by testing and measuring social media marketing. Therefore, he is all about creating content you’re passionate about and providing valuable content to those you serve.
Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising by Dan Norris
This book is for agents who want to establish themselves as a local authority. Norris breaks down how to write valuable content that will attract potential clients to your website.
#GetSocialSmart: How to Hone Your Social Media Strategy by Katie Lance
Katie Lance is the queen of social media. Hence, you should read this book while developing an effective social media strategy to share the great content you’ve created.
Call Williams & Kunkel CPA today in Flower Mound at 972-446-1040 to have a chat and find out how you can grow your real estate business.
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Source: Inman